I wonder how this is going to effect the price. The acquisition of MD seemed fair obvious; they wanted to buy out the second biggest fish (see what I did there?!) and expand their distribution capacity/speed. Buying out Neptune is something that a retailer would do to acquire a private label of their own. Conveniently enough, this particular brand is the dominant controller in the hobby. No doubt they will use their new ownership to leverage their competitors even more so. I’m guessing they brought in some retail exec from another industry as a consultant or gave him a position near the top. These are big boy moves. They can now have the lowest cost and highest margin on one of the industries leading, growing brands.
